#PatchForPurpose

Advertisement | Merch Design | Social Good Campaign

The #PatchForPurpose campaign at Hollister, raises awareness for lesser-known endangered species through limited-edition patches and clothing. Customers can purchase a patch on its own or as part of exclusive apparel, turning fashion into a statement for conservation. A bold, multi-platform ad campaign across social media, storefronts, and billboards amplifies the message with a color palette and typography that match Hollister’s signature vibe. In partnership with wildlife conservation organizations, a portion of proceeds supports species protection. Wear your support, share your passion with #PatchforPurpose, and help make a lasting impact.