Rolling Fish

Branding | Typography | Illustration

Rolling Fish blends bold personality with fresh, high-quality sushi in a fun, approachable way. This guide details every element of the brand’s identity, ensuring a cohesive and memorable experience. Inspired by sushi ingredients, the color palette balances warm tones like soy sauce, spicy mayo, and tamago with fresh pops of wasabi green and seaweed blue, reflecting the vibrancy of a sushi platter. Playful illustrations and inviting interiors bring the brand to life, creating a space that’s as fun and flavorful as the food itself.